Experience
In order to provide a snapshot of my experience and capabilities, I have created the following categorised lists:
Design
Sketching, Wire-framing, Iterative, Web Design, E-commerce, Portals, Kiosk Design, Portals, Information Architecture, Journey Mapping and Service Mapping Responsive, User Centred Design, Documentation, Marketing, Branding and Stationery
Testing: One to one, Remote, Heat Maps, Laser Eye Tracking
Software: Adobe Suite, Figma, Sketch, Jira & Collaboration Tools
Coding: HTML, CSS & SASS, JQuery
Methods: Lean, Agile, Scrum, Kanban, Waterfall
If you prefer my CV in offline format,
you can download my CV (600Kb Microsoft Word Format).
Experience Timeline
Department for Health
& Social Care
Contract - Jul 2024 – Sep 2024
Senior UX/UI Designer
During the Alpha phase of an Adult Social Care data portal project, I was tasked with creating designs in Figma and mapping in Miro. These designs aimed to map the current state (as is) and the desired future state (to be) as part of the service design process. Throughout the Alpha phase, the designs were continuously tested and improved through iterations to meet the evolving needs and feedback.
Skill sets UX - ID - SD - UI
UK Research & Innovation
Contract - Dec 2023 – Mar 2024
Senior UX/UI Designer
During my time at the UKRI, I had the opportunity to contribute to one of the most intricate complex systems to date. Collaborating with a diverse team comprising developers, business analysts, testers, project managers, product owners, and fellow designers, I leveraged GDS principles and my profound understanding of user experience to develop a funding application-based system. Notably, one of the projects I undertook was for an external client, OfGem, where they sought a tailored application service specifically designed for the private sector.
Skill sets UX - ID - SD - UI
Cabinet Office
Contract - Jul 2023 – Oct 2023
Senior UX/UI Designer
Joining the Government Digital Service (GDS) presented an opportunity to engage in a diverse range of projects and gain exposure to new working methodologies. As a User-Centered Design team within a larger agile team, we utilised Figma to develop designs and then construct them within the prototype kit. Subsequently, we tested the designs with users as part of a new government initiative called One Login.
Skill sets UX - ID - SD - UI
HM Revenue & Customs
Contract - Feb 2022 – Apr 2023
Senior UX/UI Designer
During my time at HMRC, I had the privilege of working on a significant project known as "Paying Tax from Previous Years" or "Digital Disclosure Service." I was involved in the project from its initial discovery phase until its successful launch. While the primary objective was to modernise an outdated i-forms service, we seized the opportunity to address various business and user requirements. Furthermore, we ensured the service complied with all the latest accessibility standards, making it inclusive and user-friendly.
Skill sets UX - ID - SD - UI
Insolvency Service
Contract - Aug 2021 – Oct 2021
Lead UX/UI/Researcher
Working for the Insolvency Service was a great insight into how business and individuals become insolvent. As part of a compact team comprising two BAs, a User Researcher, and a Project Manager, I dedicated eight weeks to an in-depth discovery process. This entailed identifying issues with existing services, mapping out pain points, analysing the current state of affairs, and brainstorming potential solutions. Additionally, I played a role in conducting research and facilitating interviews.
Skillsets UX - ID - SD - UI - Research
Education & Skills
Funding Agency
Contract - Nov 2020 – Jul 2021
Lead UX/UI Designer
Working with the Education and Skills Funding Agency (ESFA) was a unique opportunity to collaborate with a team of eight designers on a range of projects. The ESFA, overseen by the Department for Education (DFE) with its broader design community, provided ample opportunities for collaboration, inspiration, and knowledge sharing. Utilising the GDS toolkit, I contributed to a service that allows apprentices to confirm new apprenticeships and provides an online portal where they can view expectations set by their training providers or employers.
Skill sets UX - ID - SD - UI
Transport for the North
Contract - Jun 2020 – Nov 2020
Senior UX/UI Designer
As an interaction designer at Transport for the North, I collaborated with user researchers to adhere to GDS guidelines. Our objective was to create a system where transportation companies could seamlessly upload their fares and route data. This open-source information would facilitate the development of apps and integration with Google. I played a pivotal role, contributing to the project's progression from the alpha stage to a private beta phase.
Skill sets UX - ID - SD - UI
Sky
Leeds - Oct 2019 – Feb 2020
Senior UX/UI Researcher
During my time at Sky, I had the privilege of working on diverse projects within the Sky Sports and Sky News divisions. The highlight was a discovery project focused on the information architecture and navigation of the Skysports website, which boasts over 50 million unique monthly visitors.
In collaboration with experienced UX designers, I contributed to the development of the SkyQ interface, specifically for a voice-activated football highlights project. Both endeavours required meticulous research analysis, wireframing, tree testing, and thorough lab testing.
Skill sets UX - SD - UI - Research
Ministry of Justice
Contract - Jan 2019 – Jun 2019
Senior UX/UI Designer
During a project aimed at empowering victims of abuse to seek compensation through the Criminal Injuries Compensation Authority, I played a crucial user-centric role in collaboration with the team. I also contributed to the Power of Attorney service, where I used my skills to make a tangible, positive impact on society.
Skill sets UX - ID - UI
Department for Education
Contract Manchester- Aug 2018 – Oct 2018
Senior UX/UI Designer
The main challenge was a shortage of teachers, and the aim was to provide prospective teachers with practical experience in school settings. Alpha's output was a GDS prototype that featured user profiles, a system for searching and booking teaching placements, and a management tool for schools. This project successfully passed its Alpha GDS assessment.
Skill sets UX - ID - UI
HM Revenue & Customs
Contract Shipley - Mar 2018 – Aug 2018
Senior UX/UI Designer
In the dynamic and challenging realm of HMRC, I had the privilege of delving into the intricate processes and regulations governing import, export, duty, excise, and VAT. My role entailed crafting user personas, outlining user flows, pinpointing service challenges, and charting user journeys. Through collaborative efforts with users during prototype testing, I fostered a culture of continuous learning and incremental enhancements, always adhering to agile principles.
Skill sets UX - ID - UI
NHS
Contract Leeds - Jan 2017 – Dec 2017
Senior UX/UI Researcher
My task was to offer an indication and health score of crucial services to the broader NHS. The scope encompassed a wide range, spanning from GP referrals to electronic prescriptions. To facilitate this reporting, we utilised Splunk IT Service Intelligence, empowering users to monitor and delve into service issues and potential outages across all NHS services. I engaged in thorough research to ascertain users' needs, developed prototypes, and constructed interactive interfaces within Splunk.
Skill sets UX - UI - Research
Department for
Work and Pensions
Contract Manchester - Mar 2016 – Dec 2016
Senior UX/UI Designer
At the Department for Work and Pensions (DWP), I employed hypothesis-driven design to create Government Digital Service (GDS) prototypes for a system facilitating the repayment of crisis loans. Additionally, I contributed to an internal case management fraud system. Through an iterative and agile approach, we validated our hypotheses by involving users in the testing process.
Skill sets UX - ID - UI
Environment Agency
Contract Warrington - Mar 2015 – Feb 2016
UX/UI Designer
My first government project involved developing a flood warning system for the Environment Agency (EA). It entailed researching the problem, prototyping the concept, and then building prototypes using the GDS toolkit. After extensive testing with users, we launched the service, which is now in active use.
Subsequently, I worked on the International Waste Shipments project, where I collaborated closely with product owners and subject matter experts. Together with a content designer and a user researcher, we tested user journeys, created pages with Axure, and built functional GDS prototypes.
Skill sets UX - ID - UI - Research
Manheim & Autotrader
Contract Manchester - Jul 2012 – Feb 2015
UI Designer / Front End Developer
I've held similar roles in the automotive sector, twice at Manheim and once at Autotrader. My primary responsibility was to design the user experience for the main BMW and MINI used car websites. Additionally, I contributed to the design of other popular car brands within their portfolio.
My work involved creating wireframes, prototypes, design elements, and templates. I utilised HTML5, CSS3, and jQuery for development. Furthermore, I worked within a .Net framework environment, which included Visual Studio, TFS, and agile sprint methodologies.
Skill sets UX - UI
JD Williams
Contract Manchester - Aug 2011 – Jul 2012
UI Designer / Front End Developer
At JD, they thrive in a dynamic and creative environment where all brands undergo regular updates to align with seasonal and weekly promotional calendars. My responsibilities encompassed conceptualisation, HTML/CSS development, and comprehensive online store redesigns across JD's diverse portfolio.
Skill sets UX- UI - Front End Dev
ASDA
Perm Leeds - Jan 2009 – Mar 2011
UX/UI Designer
Developed and implemented effective advertising campaigns for ASDA groceries, the ASDA website, and the George website, resulting in a significant contribution of 4 million pounds in revenue. Contributed to the growth and enhancement of the online grocery shopping experience by designing engaging microsites. Conducted thorough analysis and provided comprehensive reporting on campaign performance, providing valuable insights for future marketing strategies.
Skill sets UX - UI
Earlier Work History -
From July 1991 to January 2009, held multiple long-term positions as a Web Designer and Graphic Designer.
Contact Me
For immediate communication, feel free to reach out via phone call. Otherwise, you can fill out the email form, and I'll make every effort to respond promptly. Alternatively, you can connect with me on LinkedIn or send an email directly to the provided address.