The world always seems a brighter place when you’ve just created something that wasn’t there before
- Neil Gaiman
About Me
I am a highly motivated individual who thrives on learning, collaborating with others, and maximising the potential of my endeavours. I excel in providing innovative solutions to challenges, ensuring the highest standards of quality.
I am passionate about promoting design thinking and advocating user-centric approaches, and delivering exceptional design and digital experiences.
Understanding Needs
Philosophy and Methodology
As a designer I look to solve the problem, I follow a philosophy of empathising, defining, simplifying, ideating, prototyping, and testing. This approach extends across diverse design disciplines:
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User Interface Design
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User Experience Design
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Service Design
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Traditional Design Practices
Additionally, I strive to incorporate traditional design principles such as contrast, balance, emphasis, proportion, hierarchy, rhythm, pattern, white space, movement, variety, and unity.
I believe understanding who you're designing for is key, what are their beliefs, aspirations, and needs, this is crucial to solving their problems effectively.
As I explore and uncover these needs, I categorise and prioritise them.
When designing for a business or organisation, it's also essential to communicate the organisation's needs or convey the desired message effectively. To achieve this, it's imperative be lean, question and question again, is it needed.
Projects
Lean Approach and Prioritisation
Now that you have read a bit about my background and approach, take a look at some of the projects I have been involved in.
When working on projects, I employ a lean approach, breaking down problems into manageable chunks. These chunks can be prioritised based on complexity, learning potential, value, user needs, or business requirements.
Design as a Process
Design is not merely about aesthetics; it's a process that involves logical, visual, intuitive, and conscious elements.
In the face of digital challenges or difficulties, many people experience frustration, anger, or a sense of hopelessness, leading them to abandon the process. In contrast, I see opportunities for improvement, better communication, and simplification.